Investment Management Certificate Practice Exam 2026 – Complete Prep Guide

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What is a key characteristic of social media?

It is primarily used for broadcasting information

It allows for one-way communication only

It turns communication into interactive dialogue

A key characteristic of social media is that it turns communication into interactive dialogue. This interactivity is what distinguishes social media platforms from traditional media. Users can engage with content by commenting, liking, sharing, and creating their own posts, fostering a two-way communication model. This dynamic encourages discussions and community building, which is fundamental to the social media experience.

In contrast, other options describe features that do not align with the essence of social media. While broadcasting information can occur on these platforms, it is not their primary function. The notion of one-way communication contradicts the interactive nature of social media, where users can communicate back and forth. Additionally, the claim that social media does not support mobile access is inaccurate, as many social media platforms are designed to be highly accessible via mobile devices, allowing users to engage with content on the go.

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It does not support mobile access

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