Investment Management Certificate Practice Exam 2025 – Complete Prep Guide

Question: 1 / 400

In keyword matching advertising, what do prospective advertisers bid for?

Advertising space on TV

Keywords

In keyword matching advertising, prospective advertisers bid for keywords. The fundamental concept behind this approach is that advertisers select specific words or phrases that they believe their target audience will use when searching for products or services related to their business. By bidding on these keywords, advertisers aim to have their ads displayed in search engine results or on relevant websites when those terms are entered by users.

When an internet user types a keyword into a search engine, the ads that appear alongside the search results may be influenced by the bids submitted by advertisers for those specific keywords. The higher the bid and the relevance of the ad to the keyword, the more likely it is that the ad will be shown. This form of advertising allows advertisers to reach potential customers at the very moment they express interest in related products or services.

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