Investment Management Certificate Practice Exam 2025 – Complete Prep Guide

Ad serving refers to the process of delivering advertisements to various platforms, including websites, applications, or any other digital medium where ads can be displayed. This involves not just the technical aspect of delivering the ads but also managing how they are displayed and ensuring they reach the appropriate audience. The correct answer encompasses the primary focus of ad serving, which is to distribute ads effectively to a variety of online spaces.

While the other aspects mentioned in the other options are related to the advertising ecosystem, they do not define ad serving itself. For example, the creation of advertisements for social media focuses on the design and production of the content, rather than the delivery mechanism. Monitoring the effectiveness of ads deals with performance analysis after the ads have been served, and developing content for advertisements pertains to the creative side of advertising. In essence, ad serving is about the actual delivery process of ads to the audience, making the option concerning delivering ads to all types of sites the most fitting description.